JRW Bridal & Couture

As a true romantic at heart, I love designing to accentuate your best features, whilst capturing your personal vibe and inner essence. I welcome you to share in the joy and excitement of bringing your wedding dress visions and dreams to life. 

From Boho Chic, to Romantic, to Modern, to Sophisticated, or a touch of Colour, I've have got you covered!

If you prefer the Ready To Wear (RTW) gowns then have a look below at our stunning range of Made to Measure Collections available at Bridal by Aubrey Rose, Mt Hawthorn. (These can be customised too.)

Many brides say to me, “I’ve tried on a several gowns but none of them tick all of the boxes. I love the shape but not the sleeve or neckline or back! Something just doesn’t feel right!” Because of this I developed an effective Perfect Planning System (PPS) where we consider each element, such as necklines, silhouettes, waistlines, fabrics, etc, that are just right for your body shape & colouring, making your gown as unique as you are. I design to enhance your figure in the best way, creating a gown that reflects your essence and personality.

If you’re not close by or can’t come in to the studio, due to your distant location, don’t worry, you can still be a JRW Bride and have the gown of your dreams! We offer an online ZOOM “Couch Call Creative Session,” where we chat through our PPS and then guide you and your partner/friend to capture your exact measurements, ensuring the perfect fit of your wedding gown. A Brisbane bride, recently said after their video measuring session, “Jo, we had the best time doing the video call! It was really fun, and my fiance was thrilled to have been involved in the early stage of tailoring a gown specifically for me! We are both so excited to see the final creation!” - Louise.

After the design stage,when you are wondering how the design will actually look on you, no need to worry! I am one of the only designers I know of, that offers my tailored “Paper Doll System” (PDS) of super-imposing your illustration on to an image of yourself. This is really exciting as it eases your mind and gives you a great virtual experience of what your gown will look like on you!

We pride ourselves in the highest level of workmanship and quality, offering each design in either our Pearl ($4000 - 6000) or Diamond label ($6000 - 10,000), to best suit your investment level. 

"The process has been super easy & fun! We talked about the look I wanted, she listened well and together we created a design that matched exactly what I had envisioned in my head... Jo has absolutely nailed the look I was going for!" - Kerry T.

"I believe that we are all beautifully unique and so should our wedding dresses be. So be brave and be YOU and let's make some magic together!" - Joanne Ross Wells

Meet the Owners

As a passionate Designer, I design to enhance and excite my brides! I value honesty & integrity. 10 years+ as a Bridal Designer, and 15 years in luxury lingerie & swimwear, I absolutely LOVE what I do, and the JOY I bring to a bride's BIG DAY! I love travel & adventure, having lived in 6 countries (4 Continents) and happily made Perth my home back in 2017. I value family and relationships most in life and I am driven by my passion to create, in a personal but highly professional and kind manner.

Mrs Joanne Ross Wells

Owner & Creative Director